Helsinki Pett Grey Recycled felt

Plastic is a remarkable material: malleable, durable and cheap to manufacture.

It became an icon for comfort and modernity.

Our generation is increasingly aware that the use of plastic has devastating consequences.

Rethinking our use of environmentally harmful materials is a task that we all have to solve together.
The shoe range made of PET bottles from Genuins is a concrete step in the right direction.
Genuins has a new collection that uses recycled PET for manufacturing, making a small contribution to sustainability.

This is how it's done:
The PET bottles are washed and then shredded into granules. This is melted, pressed and processed into long fibers.
These fibers are spun into a malleable, robust thread that becomes a highly functional fabric for shoes.